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David Dean

David Dean

Executive Vice President of Marketing & Sales, President, SIMA Benefits Consulting Group

D avid Dean, Executive Vice President, joined SIMA Financial Group in January 2015, bringing to the firm decades of tenacious experience in business and relationship development and marketing strategy.   In addition to his role as Executive Vice President, David is President of SIMA Benefits Consulting Group.  His understanding of and commitment to the Richmond market and those in the healthcare and insurance industries have contributed to David’s rise as a leader in the field.  His most recent ventures have aptly prepared David to propel SIMA, a veteran provider of operational and financial support to businesses, into a regional leader with far-reaching influence and impact.


Prior to joining SIMA, David served as Vice President of Sale & Marketing with Rock Creek Pharmaceuticals.  During his 14-year tenure, David contributed to the development, marketing strategy and ultimately the successful launch of numerous consumer products both nationally and worldwide.  His earlier experience in various executive roles with Trigon Blue Cross Blue Shield, at the time, the largest health insurer in Virginia, and as Principal of Group Insurance Concepts of Virginia, LLC, an employee benefits and consulting firm affiliated with Northwestern Mutual, have further enhanced David’s reputation as a mainstay in the fields of regional health and insurance.  David brings to SIMA this wealth of experience and expertise honed over his thirty-year career.


A graduate of Elon University, David is motivated by opportunities to develop his team through strategic partnerships and business offerings that provide the highest degree of knowledge and expertise to the companies SIMA services.  He notes that in the current business climate of change, regulation, and reporting, “The importance of working with a firm that recognizes the need for skilled and knowledgeable support has never been greater.” Click here to contact David via email.

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