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SIMA Financial Group

Richmond Financial Services Firm

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One Team For All Of Your Goals

At SIMA, our team works together to help you achieve success, providing a unified and goal-oriented solution under one roof.

Success Starts Here
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Who We Are

Founded in 1985 by Mark Jones, SIMA began as a humble accounting firm and has grown into a full-spectrum financial services and consulting firm.

Our mission is to help individuals and businesses achieve financial success through comprehensive strategies and solutions. We believe in excellence, integrity, and the power of collaboration.

See What Makes Us Different

Our Solutions

Accounting

Wealth
Planning

Payroll

Retirement

Technology

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40+ Years In Business

30 Experienced Professionals

1,000+ Happy Clients

5 Financial Solutions

175+ Clients with Multiple Solutions

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Who We Are

Our diverse team of skilled professionals is the key to our clients’ success. Our experts specialize in multiple industries, including Accounting, Payroll, Retirement, Technology, and Wealth.

This wide range of expertise allows us to offer comprehensive, tailored solutions that address all aspects of your financial needs.

Meet The Team
Will Tyler, CPA President, SIMA Accounting Group

Will Tyler

Yi Mao, AIF Client Services Specialist SIMA Wealth Management and Retirement

Yi Mao, AIF

Bryan Killian SIMA Financial Group Senior Accountant

Bryan Killian

Tina Liesfeld SIMA Financial Group Staff Accountant

Tina Liesfeld

Kelly Davis Chief Technology Officer & President, SIMA Technology Group

Kelly Davis

Curtis Smotrys, CPA SIMA Financial Group Tax Manager

Curtis Smotrys

Colton Jones SIMA Financial Group Client Services Associate

Colton Jones

Jennifer Betz Head of Private Client Services, SIMA Wealth Partners

Jennifer Betz

Karen Capehart, CPP SIMA Financial Group Senior Payroll Specialist

Karen Capehart

Jacob Tibbs Network Administrator SIMA Technology Group

Jacob Tibbs

Mark Jones CPA MST AIF SIMA Financial Group Founder & Chief Executive Officer

Mark Jones

Emma Reidy SIMA Financial Group Client Services Associate & Receptionist

Emma Reidy

Lisa Lugo SIMA Financial Group Staff Accountant

Lisa Lugo

Stephen Fishel, CPA, CVA, CGMA SIMA Financial Group Director of Tax & Advisory Services

Stephen Fishel

Chris Capehart SIMA Financial Group Assistant Controller

Chris Capehart

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6. October, 2025.
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Originally, we were referred to you by one of insurance/investment advisors as we were unhappy with our previous benefit advisor. We have been very happy with SIMA.  It has been a very positive move for us and we all would highly recommend SIMA.  We appreciate the knowledge, service and quality of the help we receive with SIMA.  Very professional and we’ve had a very positive experience especially with you Steve and your team.  As new team members have been introduced to us, our experience has remained positive.
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25. September, 2025.
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SIMA Financial Group has been our one-stop-shop for everything associated with our businesses for over two decades now, the past 25 years to be specific.  During this time, we have created multiple startup companies, grown them to very strong national players within their industries, and successfully exited these businesses through strategic acquisitions.  SIMA is absolutely our trusted partner in all financial matters including financial planning strategy, growth planning, fractional CFO support, accounting, tax, and M&A diligence and transaction support.  There have been many companies market us over the years to try and obtain our business, including the largest companies in the financial industry, but there is no way we could ever form a partnership with the level of expertise and capability that SIMA brings to us.  From our perspective, the relationship that we have with SIMA is as transformational to our businesses as any strategy that we have undertaken over the years. Kudos to SIMA and thanks for all of the years of partnership with many more to come. Mike Hurt, Co-Founder and Managing Partner of HBG Core Holdings, former COO and CEO of Amentra, former CEO of ARMS Software, and Managing Partner of A Better Way Athletics.
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20. September, 2025.
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Working with SIMA has been nothing short of exceptional. They consistently go above and beyond to provide our employees with white glove service, making the often-complicated world of corporate benefits feel seamless and personalized. Their team is proactive, responsive, and genuinely invested in our people—treating every question and concern with care and clarity. It’s rare to find a partner so committed to excellence, and we’re incredibly grateful to have SIMA supporting our team. Leslie Collins, CFO, MARKETview

Disclosure *

SIMA Wealth Partners, LLC is registered as an investment adviser with the Securities and Exchange Commission (SEC), and only transacts business in states where it is properly notice filed, or is excluded or exempted from such requirements. SEC registration does not constitute an endorsement of the firm by securities regulators nor does it indicate that the adviser has attained a particular level of skill or ability.

SIMA Wealth Partners, LLC is affiliated with SIMA Retirement Solutions, LLC, a registered investment adviser. Certain individuals associated with SIMA Wealth Partners, LLC are also associated with SIMA Retirement Solutions, LLC.

Let's Achieve Your Goals Together

Ready to take the next step toward financial success? Contact SIMA Financial Group to learn more about our comprehensive services or request a consultation with our experts.

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Headquarters

1912 E Broad St
Richmond, VA 23233

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(804) 285-5700
info@simafg.com
Mon – Fri: 8 a.m. – 5 p.m.

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